In the realm of homebuilding construction, though residential architectural renderings are predominantly used to pre-sell housing projects during the post-design phase, there are other key facets to it that are often overlooked. The residential project stakeholders use different forms of architectural visualisation to serve distinct needs. On the one hand, homebuilders may use low-detail birds-eye rendered views and other perspectives to study how the essential components of a project relate to its context. Alternatively, building companies may partner with AEC visualisation firms providing photorealistic architectural 3D rendering services to create high-detail fly-through animations of the project's exteriors and interiors complete with surroundings, furniture, wall textures, natural/artificial lights and fixtures. Right from concept planning and designing to the post-design and pre-construction phases, 3D rendered walkthroughs and stills in the residential construction domain provide value to the three distinct participants (potential residents, contractors, and homebuilders) involved. 1. Offers Clarity to Potential Users Engenheiros Bragança Paulista 3D renderings clearly benefit end users as well as potential buyers in a number of ways. Firstly, they gain in-depth clarity about the project which is not always possible with 2D CAD floor plans and section drawings. Secondly, they can readily assess the pros and cons of alternative design options using detailed virtual walkthroughs even before any actual construction work kicks off on-site. Lastly and more importantly, residential architectural renderings (both interiors and exteriors) help the end users conveniently identify and estimate the cost implications of each of the design choices. As a result, detailed 3D scenes allow potential users to study how distinct components relate to their respective contexts whilst avoiding unpleasant and costly changes during construction. 2. Serves as Design Validation Tool for Contractors Residential architectural renderings help contractors validate design before actual construction begins. The 3D photorealistic scenes, including both stills and videos, offers a real insight to the contracting team on the spatial coordination of distinct architectural elements. Whilst floor plans, section drawings, services drawings, and construction documents are essential, detailed 3D visualization ensure the homebuilder, the contractor and the end user are all on the level playing field as far as understanding the form, function, and scope of the residential project. In addition to this, 3D rendered assets can expedite the local regulatory approval process. 3. Helps Homebuilders Convey and Promote Detailed Concept The most important gap that architectural renderings can fill is that they allow homebuilders to convey accurate, precise, and detailed design intent to the end users. Serving as a key tool to promote, exhibit, and market their design concepts, 3D renders can add life to otherwise technical floor plans and monochrome perspective views by adding important facets that include textures, finishes, interiors, landscaping, and contextual and a humanistic environment. Accordingly, homebuilders can communicate and market their project details in a life-like photorealistic manner whilst the end users can navigate through finer nuances and request changes or clarifications before on-site construction commences.